I - What content is appropriate for the State, District or Lodge
Online Newsletters or Web Sites:
|
- Generally, any content indicated
by the Main
Structure is deemed appropriate and should generally be focused on
the interests of the site's type. In this capacity site type refers
to the State & the Empire State Elk Publication Online and any District
or Subordinate Lodge.
- Acknowledgements of copyright
permissions, non-income bearing services, software or contributions made.
The common courtesy of acknowledgement is sometimes necessary.
- Charitable donation dollar amounts given by Elks.
- Content that is consistent with and desired by the Empire State Elk
including:
Auxiliary Activities
Charitable Activities
Civic Involvement
Drug Awareness Programs
Grand Lodge Awards
|
Institution of New Lodges
Mortgage Burning
Patriotic Programs
State Association Awards
State HoopShoot
|
State Major Project
Veterans Service Programs
Visit by Grand Exalted Ruler
Visit by State President
Youth Programs
|
|
II- What content is NOT appropriate
for the State, District & Lodge Online Newsletters or Web Sites or
Supplemental Non-Elk Web Sites unless
placed under Password Protection:
- Chat Rooms
-
Anything that endorses or implies
support of any political candidate or political position unless so directed
or approved by the Advisory Board or its appointed
representative. Endorsements can become an IRS
issue or a violation of our order's principles.
(amended 1/5/03)
-
Ads, banners, links or advertising
that are a source of direct or indirect income for the association or the B.P.O.E. or indicate that our lodge, facilities or activities are
"open to the public" unless so directed or approved by the district sponsor and/or endorsed by the advisory board
or the Grand Lodge where applicable. This content can become an IRS issue
and one of public accommodation. If we were to have public ads, etc. on
our sites or indicate that we are open to the public
we could then be considered a place of public accommodation.
(amended 1/5/03)
- Publication of an individual's
phone number or home address unless permission has been obtained from the individual.
- Statements of earnings from any legal games of chance.
- Any photos depicting
actual or implied consumption
or display of alcoholic beverages.
(amended 1/5/03)
|
III - What content is NOT
appropriate for any State, District & Lodge Online Newsletters, Web Sites or
Supplemental Non-Elk Web Sites:
- Any content that is detrimental
to the good name of the association and the BPOE.
- Any profanity, nudity or anything
of a sexual nature or any links or connections thereto.
- Any indications of Gambling, Games of
Chance, Raffles or advertising
for such events unless properly licensed by the NYS Racing & Wagering Board.
Lodges may engage in such activities providing that they are in full
compliance with all Federal, State and Local laws. The Lodge must
also have properly filed the required "Verified Statement" (GCVS-2) and
have a Games of Chance ID number. Any lodge not doing so or any lodge
advertising on any online medium would be placing themselves at risk.
(amended 01/11/07)
- Any solicitations for membership.
This would also be a place of public accommodation issue since the government
considers the web public domain. Outlining our requirements for membership
is acceptable content, but we must not and cannot seek out members through
any online medium.
- Reproduction of an Elk's Membership
Application in electronic form and placed on the web site for downloading.
(added 08/02/04)
- Any disclosure of the financial
condition of a lodge, district or association.
- The display of photos on any non-Elk web
sites utilized to supplement an Elk site, depicting actual or implied consumption
or display of alcoholic beverages.
(added 1/5/03)
- Any photo what-so-ever displaying the lounge
bar, alcoholic beverages or consumption thereof when associated with any
children's event.
(added 1/5/03)
|
NOTE: The area of
content appropriateness is one of extreme importance to us as Elks. It
is also important to note that these guidelines are not only applicable to
our State's web site but should also be adhered to by our Districts and Lodges.
Additionally, the contents of these guidelines are
continually subject to change and new guidelines have been and may be added as
necessary.
Matt Intrieri, PDDGER Internet/Electronic Media
Committee Chairman
Originally Posted: 7/22/00
Last Amended: 12/14/08
|